Last Updated: [Month Day, 2026]
1. Web Traffic Analytics
Primary tool
Use Google Analytics (GA4).
Install
GA4 tracking script in the website header
Track page views automatically
Configure events
Important SaaS events:
- Page_view (all / dashboard / logged in pages)
- signup_started
- signup_completed
- login
- create_event
- send_invite
- rsvp_received
- survey_submitted
- subscription_started
- payment_completed
These events show your conversion funnel.
2. Tag Management
Use Google Tag Manager.
Why:
- Manage scripts without changing code
- Control cookies for GDPR
- Install analytics tools easily
Tasks:
- Install GTM container
- Move analytics scripts inside GTM
- Trigger events from buttons/forms
3. Marketing Attribution
Install Meta Pixel.
This tracks conversions from:
- Facebook ads
Important events:
- ViewContent
- Lead
- SignUp
- Purchase
4. Behavior Analytics
Use Microsoft Clarity.
What it shows:
- Heatmaps
- Click tracking
- Scroll depth
- Session recordings
This tells you:
- Where users click
- Where they get confused
- Where they abandon signup
Only needs to install one script.
5. Product Analytics (Very Important)
Website analytics are not enough.
Also need in-app analytics.
Good tools:
- PostHog
- Mixpanel
Track events:
- user_registered
- event_created
- invite_sent
- rsvp_received
- survey_created
- survey_answered
- plan_upgraded
- subscription_cancelled
This shows feature usage.
6. Server Monitoring
For reliability and errors:
Use:
- Sentry
Tracks:
- backend errors
- frontend errors
- API failures
- performance issues
Very useful for launch.
7. GDPR Cookie Consent
You must install a cookie consent manager.
Examples:
- Cookiebot
- Complianz
Requirements:
- Block analytics cookies before consent
- Allow user to accept/reject
- Store consent logs
- Show cookie policy
Must connect consent with GTM.
8. Dashboard / Visual Reporting
Use Looker Studio.
Create dashboards showing:
- daily visitors
- signup conversion rate
- traffic sources
- country distribution
- device type
- signup funnel
Example funnel:
Visitors → Signup → Created event → Paid
9. Key Metrics You Should Track
Acquisition
- Website visitors
- Traffic source
- Organic vs social vs referral
- Cost per signup
Activation
- Signup completion rate
- First event created
- Invites sent
Engagement
- Active users
- RSVP responses
- Survey submissions
Revenue
- Subscriptions
- Conversion rate
- MRR
- Churn rate
10. Simple Analytics Architecture
Website
↓
Google Tag Manager
↓
Google Analytics
Meta Pixel
Microsoft Clarity
Product
↓
PostHog / Mixpanel
Errors
↓
Sentry
Consent
↓
Cookiebot
11. One Very Important GDPR Rule
You must:
- Show cookie banner
- Block analytics before consent
- Explain tracking in privacy policy
- Allow consent withdrawal
Otherwise analytics tracking is illegal in the EU.
